Marketing in creative industries : value experience and creativity /: value experience and creativity. (2015)

• Record Type: Book
• Further Information: Note: Gabriele Troilo.
• Other Names: Troilo, Gabriele
• Contents: PART I; 1. Creative Industries; 2. A Customer-Centric Marketing Model For Creative Industries; PART II; 3. The Consumer Side Of The Market: Consumption Experience, Perceived Value, And Satisfaction; 4. The Consumer Side Of The Market: Expected Value, The Purchase Experience, And What Comes Next; 5. The Business Side Of The Market: The Value Of Property Rights On Creative Products; 6. Methods And Techniques For Developing Market Knowledge; PART III; 7. Identifying Target Markets And Creating Value Propositions: The Field Of Strategic Marketing; 8. Creating Value With The Product, The Brand, And The Price; PART IV; 9. Delivering Value To The Customer: Managing A Multi-Media, Multi-Channel Environment; 10. Managing Customer Value Over Time: Customer Relationship Management; PART V; 11. Integrating Marketing And Creativity
• Publisher Details: London New York, NY : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource (xiv, 369 pages ), illustrations
• Subjects: 658.8; Marketing/General; Marketing -- Management; Cultural industries; Arts; Arts; Cultural industries; Marketing -- Management; Marketing; Marketingtheorie; Kreativsektor; Marknadsföring; Kreativitet; Business Aspects; Industries/Retailing; Sales & marketing; Business & management
• Languages: English
• ISBNs: 9780230380233; 0230380239
• Related ISBNs: 9780230380240; 0230380247
• Notes: Note: Includes bibliographical references (pages 350-364) and index.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.