Marketing. (2015)

• Record Type: Book
• Authors: Groucutt, Jon
• Contents: Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgements; 1 Marketing, Markets, Competition and Co-operation; 2 Understanding the Customer; 3 Marketing Research; 4 Segmentation, Targeting and Positioning; 5 Branding; 6 Value and Price; 7 Delivering Service; 8 Marketing Operations and Distribution; 9 Integrated Marketing Communications; 10 Relationship Marketing; 11 Marketing and Ethics; 12 Marketing Planning and Strategy; References; Index.
• Publisher Details: Place of publication not identified : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.8; Marketing/Direct; Marketing; Marketing; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Marketing/General; Sales & marketing; Business & management; Electronic books
• Languages: English
• ISBNs: 1137336064; 9781137336064
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.