Social selling : techniques to influence buyers and changemakers /: techniques to influence buyers and changemakers. (2016)

• Record Type: Book
• Further Information: Note: Tim Hughes, Matt Reynolds.
• Authors: Hughes, Tim; Reynolds, Matt
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 0: Introduction to Social Selling; Chapter - 1: Community and Tribalism; Chapter - 2: Your Identity within Social Networks; Chapter - 3: Talking to Strangers; Chapter - 4: Controlling Influence; Chapter - 5: Mechanics of Traditional Sales; Chapter - 6: Moving from an Analogue to a Social Mindset; Chapter - 7: Selling the Idea of Social selling and Measuring Success; Chapter - 8: How to use Technology to your Advantage; Chapter - 9: Digital Maturity; Chapter - 10: Five Steps to Getting You Started.
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.8; Marketing; Marketing -- Social aspects
• Languages: English
• ISBNs: 9780749478025
• Related ISBNs: 9780749478018
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.