Cite
MLA Citation
Joeri van den Bergh and Mattias Behrer. How cool brands stay hot : branding to generation Y and Z. London : KoganPage, 2016. http://access.bl.uk/ark:/81055/vdc_100030280486.0x000001
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Joeri van den Bergh and Mattias Behrer. How cool brands stay hot : branding to generation Y and Z. London : KoganPage, 2016. http://access.bl.uk/ark:/81055/vdc_100030280486.0x000001