Cite
APA Citation
Bergh, J. v. d., & Behrer, M. (2016). How cool brands stay hot : branding to generation Y and Z. London : KoganPage. http://access.bl.uk/ark:/81055/vdc_100030280486.0x000001
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Bergh, J. v. d., & Behrer, M. (2016). How cool brands stay hot : branding to generation Y and Z. London : KoganPage. http://access.bl.uk/ark:/81055/vdc_100030280486.0x000001