Cite
HARVARD Citation
Bergh, J. et al. (2016) How cool brands stay hot : branding to generation Y and Z. [Online]. London : KoganPage. Available from: http://access.bl.uk/ark:/81055/vdc_100030280486.0x000001
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Bergh, J. et al. (2016) How cool brands stay hot : branding to generation Y and Z. [Online]. London : KoganPage. Available from: http://access.bl.uk/ark:/81055/vdc_100030280486.0x000001