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APA Citation
Unknown (2002). Optimal database marketing : strategy, development, and data mining. Thousand Oaks, Calif : Sage Pub. http://access.bl.uk/ark:/81055/vdc_100025521123.0x000001
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Unknown (2002). Optimal database marketing : strategy, development, and data mining. Thousand Oaks, Calif : Sage Pub. http://access.bl.uk/ark:/81055/vdc_100025521123.0x000001