Marketing : a critical introduction /: a critical introduction. (2009)

• Record Type: Book
• Further Information: Note: Chris Hackley.
• Other Names: Hackley, Christopher E
• Contents: Marketing Studies; The Critical Standpoint; Origins and Institutions of Marketing Studies; Marketing Studies and Managerial Ideology; The Marketing Mix and the Challenge of Cultural Branding; The Strategy Discourse and Marketing Studies; Research, Theory and Resistance in Marketing Studies; The `Real World' of Marketing as Literary Construction; Consumer Rationality, Critical Theory and Ethics; Three Issues for a Critical Marketing Study
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2009
• Extent: 1 online resource (192 pages)
• Subjects: 658.8; Marketing; Marketing -- Case studies; Marketing -- Problems, exercises, etc; Marketing -- Case studies -- Problems, exercises, etc
• Languages: English
• ISBNs: 9781473903685; 1473903688
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.