The SAGE handbook of international marketing. (2009)

• Record Type: Book
• Other Titles: International marketing
• Further Information: Note: Edited by Masaaki Kotabe and Kristiaan Helsen.
• Other Names: Kotabe, Masaaki; Helsen, Kristiaan
• Contents: Overview: Theoretical Paradigms, Issues and Debates - Masaaki Kotabe and Kristiaan Helsen; PART ONE: CHANGING MARKET ENVIRONMENTS; The Ancient Road: An Overview of Globalization - Terry Clark, Monica Hodis and Paul D’Angelo; The Changing Global Political and Institutional Environment - Jonathan Doh and Terrence Guay; Marketing and the Global Legal Environment - Subhash Jain and Robert Bird; PART TWO: CONSUMER BEHAVIOR RESEARCH; Consumer Cognition across Cultures - Bernd H Schmitt and Nader Tavassoli; Nation Equity: Country of Origin Effects and Globalization - D Maheswaran and Cathy Chen; Researching International Markets: Philosophical and Methodological Issues - V Kumar; PART THREE: MARKET ENTRY AND EXIT DECISIONS; Research into Exporting: Theoretical, Methodological and Empirical Insights - Constantine S Katsikeas, Leonidas Leonidou and Saeed Samiee; Licensing and Franchising - Lance Brouthers and Jason Patrick McNicol; Joint Ventures and Alliances - Miguel Rivera-Santos and Andrew Inkpen; Establishment Mode Choice: Acquisition versus Greenfield Entry - Desislava Dikova and Keith Brouthers; Exit Strategies - Masaaki Kotabe and Sonia Ketkar; PART FOUR: GLOBAL STRATEGY; Global Competitive Marketing Strategy - Michael Grund, Oliver Heil and Mark Elsner; Global Sourcing - Masaaki Kotabe, Michael Mol and Janet Murray; Uniformity versus Conformity: The Standardization Issue in International Marketing Strategy - Saeed Samiee, Constantine S Katsikeas and Marios Theodosiou; PART FIVE: DEVELOPING MARKETING STRATEGY; International Diffusion of New Products - Trichy Krishnan and Suman Ann Thomas; Global Branding - John Roberts and Julien Cayla; Pricing in the Global Market Place - Kristiaan Helsen; Global Communication - Gary Bamossy and Johny Johansson; Global Channels of Distribution - Daniel Bello and Forrest Briggs; Global Trends in Grocery Retailing - Katrijn Gielens and Marnik Dekimpe; Salesforce Management - Thomas G Brashear; PART SIX: EMERGING ISSUES IN GLOBAL MARKETING; Role of the Internet - Venky Shankar; Organizational Heritage, Institutional Changes and Strategic Responses of Firms from Emerging Economies - Preet Aulakh and Raveendra Chittoor; Small Multinational Enterprises under Globalization - Gary Knight; Ethics and Corporate Social Responsibility for Marketing in the Global Marketplace - Georges Enderle and Patrick E Murphy;
• Publisher Details: Los Angeles London : SAGE
• Publication Date: 2009
• Extent: 1 online resource (xviii, 548 pages :), illustrations
• Subjects: 658.84; Export marketing; Marketing; BUSINESS & ECONOMICS -- Exports & Imports; BUSINESS & ECONOMICS -- International -- Marketing; BUSINESS & ECONOMICS -- Marketing -- Multilevel; Export marketing; Marketing; Electronic books
• Languages: English
• ISBNs: 9781446206737; 1446206734
• Related ISBNs: 9781412934282; 1412934281
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.