Marketing : a critical textbook /: a critical textbook. (2010)

• Record Type: Book
• Further Information: Note: Nick Ellis [and six others].
• Other Names: Ellis, Nick
• Contents: Introducing the History of Marketing Theory and Practice; Marketing 'Science' and the Paradigm Debates; What's the Story? Analyzing Marketing Discourse; Interrogating the Ideological Function of Marketing; The Management of Marketing; Taking a Different Look at Business-to-Business Marketing; Consumer Surveillance and Marketing Research; Consumer Rights and Resistance; Consumer Society and the Production of Identity; Marketing and the Sign; Globalization and Ethics
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2010
• Extent: 1 online resource (256 pages)
• Subjects: 658.8; Marketing; Marketing -- Case studies
• Languages: English
• ISBNs: 9781446203293; 1446203298
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.