1. Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /: the future of advertising, sales, and the brand experience in the wireless age. (©2005) Other Names: Mathieson, Rick; American Management Association. Record Type: Book Extent: 1 online resource (ix, 244 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Proactive risk management : [controlling uncertainty in product development] /: [controlling uncertainty in product development]. (2020) Other Names: Smith, Preston G, 1941-; Merritt, Guy M Record Type: Book Extent: 1 online resource (256 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The persona lifecycle : keeping people in mind throughout product design /: keeping people in mind throughout product design. (©2006) Other Names: Pruitt, John; Adlin, Tamara Record Type: Book Extent: 1 online resource (xvii, 724 pages), illustrations (chiefly color) View Content: Available online (eLD content is only available in our Reading Rooms) ↗