Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /: the future of advertising, sales, and the brand experience in the wireless age. (©2005)

• Record Type: Book
• Further Information: Note: Rick Mathieson.
• Other Names: Mathieson, Rick; American Management Association.
• Contents: The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
• Publisher Details: New York : AMACOM
• Publication Date: 2005
• Copyright Date: 2005
• Extent: 1 online resource (ix, 244 pages), illustrations
• Subjects: 658.8/72; Mobile commerce; Product management; Commerce mobile; Produits commerciaux -- Gestion; BUSINESS & ECONOMICS -- Marketing -- Telemarketing; BUSINESS & ECONOMICS -- Marketing -- Multilevel; BUSINESS & ECONOMICS -- Mail Order; BUSINESS & ECONOMICS -- Marketing -- Direct; BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing; Mobile commerce; Product management; Marketing; Reclame; Draadloze communicatie; Electronic books; Electronic books; Electronic books
• Languages: English
• ISBNs: 0814428908; 9780814428900; 1281127027; 9781281127020
• Related ISBNs: 9780814472873; 0814472877; 081441608X; 9780814416082
• Notes: Note: Includes bibliographical references (pages 213-227) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.