The persona lifecycle : keeping people in mind throughout product design /: keeping people in mind throughout product design. (©2006)

• Record Type: Book
• Further Information: Note: By John S. Pruitt, Tamara Adlin.
• Other Names: Pruitt, John; Adlin, Tamara
• Contents: The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.
• Publisher Details: Amsterdam Boston : Elsevier Morgan Kaufmann Publishers, an imprint of Elsevier
• Publication Date: 2006
• Copyright Date: 2006
• Extent: 1 online resource (xvii, 724 pages), illustrations (chiefly color)
• Subjects: 658.5/03; Product management; New products; Research, Industrial; Product management; New products; Research, Industrial; Produits commerciaux -- Gestion; Produits nouveaux; Recherche industrielle; TECHNOLOGY & ENGINEERING -- Industrial Technology; TECHNOLOGY & ENGINEERING -- Industrial Engineering; BUSINESS & ECONOMICS -- Production & Operations Management; Product management; New products; Research, Industrial; New products; Product management; Research, Industrial; Electronic books
• Languages: English
• ISBNs: 0080455735; 9780080455730
• Related ISBNs: 9780125662512; 0125662513
• Notes: Note: Includes bibliographical references (pages 693-705) and indexes.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.