1. Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /: simulating patient flow and portfolio dynamics. (©2009) Other Names: Paich, Mark; Peck, Corey; Valant, Jason; Paich, Mark Record Type: Book Extent: 1 online resource (viii, 295 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Pharmaceutical product strategy : using dynamic modeling for effective brand planning /: using dynamic modeling for effective brand planning. (©2005) Other Names: Paich, Mark; Peck, Corey; Valant, Jason Record Type: Book Extent: 1 online resource (xvii, 306 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗