Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /: simulating patient flow and portfolio dynamics. (©2009)

• Record Type: Book
• Further Information: Note: Mark Paich, Corey Peck, Jason Valant.
• Other Names: Paich, Mark; Peck, Corey; Valant, Jason; Paich, Mark
• Contents: Traditional approaches to brand planning : the disconnect between product strategies and commercial evaluations -- Dynamic modeling approach to brand planning : operationally understanding key marketplace dynamics -- The dynamic modeling language -- Patient flow sector of the standard template dynamic model -- Extensions of the standard template -- Data for the standard template dynamic model -- Specific models of patient flow dynamics -- Dynamic models of doctor adoption of newly released pharmaceuticals -- Agent-based modeling approach -- Treatment attractiveness of pharmaceutical products -- Integrating the three sectors of the standard template dynamic model -- Strategy testing using integrated standard template model -- Dynamic modeling of first-mover advantage and network effects -- Dynamic modeling of new marketplaces : techniques for dealing with uncertainty -- Integrating standard template dynamic models across indications -- Dynamic modeling of pharmaceutical pipeline portfolio issues.
• Edition: 2nd ed
• Publisher Details: New York : Informa Healthcare
• Publication Date: 2009
• Copyright Date: 2009
• Extent: 1 online resource (viii, 295 pages), illustrations
• Subjects: 615/.10688; Drugs -- Marketing; Brand name products -- Mathematical models; Pharmaceutical industry -- Mathematical models; Drug Industry -- economics; Marketing -- methods; Models, Economic; MEDICAL -- Drug Guides; MEDICAL -- Pharmacology; MEDICAL -- Pharmacy; MEDICAL -- Nursing -- Pharmacology; Brand name products -- Mathematical models; Drugs -- Marketing; Pharmaceutical industry -- Mathematical models; Electronic books
• Languages: English
• ISBNs: 9781420087710; 1420087711
• Related ISBNs: 9781420087703; 1420087703
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.