Pharmaceutical product strategy : using dynamic modeling for effective brand planning /: using dynamic modeling for effective brand planning. (©2005)

• Record Type: Book
• Further Information: Note: Mark Paich, Corey Peck, and Jason Valant.
• Other Names: Paich, Mark; Peck, Corey; Valant, Jason
• Contents: Focusing on cross-functional coordination and knowledge integration, this book introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that integrate various functional areas. It also discusses why the dynamic modeling process is an effective way to address these problems in a systematic and accessible way. The appendix covers more technical points of dynamic model analysis including agent-based approaches and mathematics of continuous formulations, and details for choice models and conjoint analysis.
• Publisher Details: Boca Raton, FL : CRC Press
• Publication Date: 2005
• Copyright Date: 2005
• Extent: 1 online resource (xvii, 306 pages), illustrations
• Subjects: 615/.1/0688; Drugs -- Marketing; Brand name products -- Mathematical models; Pharmaceutical industry -- Mathematical models; Drug Industry -- economics; Marketing -- methods; Models, Theoretical; Médicaments -- Commercialisation; Produits de marque -- Modèles mathématiques; Industrie pharmaceutique -- Modèles mathématiques; MEDICAL -- Drug Guides; MEDICAL -- Pharmacology; MEDICAL -- Pharmacy; MEDICAL -- Nursing -- Pharmacology; Brand name products -- Mathematical models; Drugs -- Marketing; Pharmaceutical industry -- Mathematical models; Case Reports; Electronic books
• Languages: English
• ISBNs: 0203492528; 9780203492529; 9780849327292; 0849327296
• Related ISBNs: 0849327296
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.