1. "Are We All in This Together?": Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism. Issue 6 (12th July 2021) Authors: Yang, Jing; Mundel, Juan Journal: Journal of promotion management Issue: Volume 27:Issue 6(2021) Page Start: 877 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Authentic Warmth in These Uncertain Times": The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses. Issue 2 (17th February 2023) Authors: Yang, Jing; Jiang, Mengtian (Montina); Kim, Taeyoung Journal: Journal of promotion management Issue: Volume 29:Issue 2(2023) Page Start: 259 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "Fake it until you make it": business model conceptualization in digital entrepreneurship. (4th July 2018) Authors: Standing, Craig; Mattsson, Jan Journal: Journal of strategic marketing Issue: Volume 26:Number 5(2018) Page Start: 385 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. "Happy Together": Effects of Brand Community Engagement on Customer Happiness. Issue 1 (2nd January 2019) Authors: Niedermeier, Anna; Albrecht, Lisa; Jahn, Benedikt Journal: Journal of relationship marketing Issue: Volume 18:Issue 1(2019) Page Start: 54 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. "How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions. (May 2021) Authors: Gonzalez-Arcos, Claudia; Joubert, Alison M.; Scaraboto, Daiane; Guesalaga, Rodrigo; Sandberg, Jörgen Journal: Journal of marketing Issue: Volume 85:Number 3(2021) Page Start: 44 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. "Little Data" and the Future of Marketing Insights. Issue 59 (13th September 2016) Authors: Taylor, Earl L. Journal: Research world Issue: Issue 59(2016:Jul./Aug.) Page Start: 81 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. "Niche" research in the public interest. Issue 72 (29th October 2018) Authors: Taylor, Earl L. Journal: Research world Issue: Issue 72(2018) Page Start: 57 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. "Tax" and "Fee" Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage. (2nd November 2017) Authors: Muralidharan, Sidharth; Sheehan, Kim Journal: Journal of promotion management Issue: Volume 23:Number 6(2017) Page Start: 851 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. "The Digits are coming! The Digits are coming!". Issue 69 (26th April 2018) Authors: Chadwick, Simon Journal: Research world Issue: Issue 69(2018) Page Start: 5 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. "We Earned the Coupon Together": The Missing Link of Experience Cocreation in Shared Coupons. (May 2023) Authors: Fang, Eric (Er); Dong, Beibei; Zhuang, Mengzhou; Cai, Fengyan Journal: Journal of marketing Issue: Volume 87:Number 3(2023) Page Start: 451 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗