"Little Data" and the Future of Marketing Insights. Issue 59 (13th September 2016)

Record Type:: Journal Article
Title:: "Little Data" and the Future of Marketing Insights. Issue 59 (13th September 2016)
Main Title:: "Little Data" and the Future of Marketing Insights
Authors:: Taylor, Earl L.
Abstract:
Is Part Of:: Research world. Issue 59(2016:Jul./Aug.)
Journal:: Research world
Issue:: Issue 59(2016:Jul./Aug.)
Issue Display:: Volume 59, Issue 59 (2016)
Year:: 2016
Volume:: 59
Issue:: 59
Issue Sort Value:: 2016-0059-0059-0000
Page Start:: 81
Page End:: 81
Publication Date:: 2016-09-13
Subjects:: Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8
Journal URLs:: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗
DOI:: 10.1002/rwm3.20411 ↗
Languages:: English
ISSNs:: 1567-3073
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 1991.xml