1. Contemplating corporate marketing, identity and communication. ([2013?]) Editors: Podnar, Klement; Balmer, John M. T Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Marketing at the confluence between entertainment and analytics : proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. ([2017]) Editors: Rossi, Patricia Other Names: Academy of Marketing Science.; World Marketing Congress, 19th Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Marketing transformation : marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /: marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). ([2018]) Editors: Rossi, Patricia; Krey, Nina Other Names: Academy of Marketing Science.; World Marketing Congress, 20th Record Type: Book Extent: 1 online resource (XXXI, 322 pages), 12 illustrations, 10 illustrations in color View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Strategic innovative marketing : 5th IC-SIM, Athens, Greece 2016 /: 5th IC-SIM, Athens, Greece 2016. (2017) Editors: Kavoura, Androniki; Sakas, Damianos P; Tomaras, Petros Other Names: International Conference on Strategic Innovative Marketing, 5th Record Type: Book Extent: 1 online resource (xxii, 556 pages, 132 illustrations, 80 illustrations in color) View Content: Available online (eLD content is only available in our Reading Rooms) ↗