Contemplating corporate marketing, identity and communication. ([2013?])

• Record Type: Book
• Further Information: Note: Edited by Klement Podnar and John M.T. Balmer.
• Editors: Podnar, Klement; Balmer, John M. T
• Contents: Contemplating the corporate communications, corporate marketing and identity curricula : celebrating 15 years of the ICIG symposium : 1994-2009 / Klement Podnar and John M.T. Balmer -- Weathervanes or signposts? Constructs or philosophy? Scrutinzing [sic]and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate brands and corporate marketing / John M.T. Balmer -- Schools of thought in corporate marketing : traces and future perspectives / Joachim Kernstock and Tim Oliver Brexendorf -- The missing link in corporate marketing / Zlatko Jančič -- Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and teaching / Anne Ellerup Nielsen and Trine Susanne Johansen -- Consumer's identification with a brand / Urška Tuškej and Klement Podnar -- Exploring how organizational identity is affected by the arrival of new members / Laura Illia -- Holland's got talent? The relevance of employer branding in job advertisements for becoming an employer of choice / Jan-Willem Schoonderbeek [and others] -- Generic charisma : a conceptualization and measurement tool development / Ana Tkalac Verčič and Dejan Verčič -- Exploring the relationship between media sentiments and market capitalization in 32 FTSE-350 firms / Temi Abimbola -- Corporate communications in China : a preliminary study / Ying Fan -- Corporate social responsibility, customer trust and the mediating role of C-C identification in the banking industry / Urša Golob and Klement Podnar -- How do companies choose between socially responsible suppliers? An experimental study / Joop Joost Hietbrink, Guido Berens and Johan van Rekom -- Business schools' use of CSR as a corporate marketing strategy / Anne Ellerup Nielsen and Christa Thomsen.
• Publisher Details: London : Routledge
• Publication Date: 2013
• Copyright Date: 2010
• Extent: 1 online resource, illustrations
• Subjects: 658/.045; Corporate culture -- Congresses; Corporate image -- Congresses; Communication in organizations -- Congresses; Marketing -- Management -- Congresses; Branding (Marketing) -- Congresses; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Branding (Marketing); Communication in organizations; Corporate culture; Corporate image; Marketing -- Management; Electronic books; Conference papers and proceedings; Electronic books
• Languages: English
• ISBNs: 9781317850694; 1317850696
• Related ISBNs: 9780415577434; 0415577438
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.