1. Advances in Kaiyu Studies : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research. ([2018]) Authors: Saitō, Saburō; Yamashiro, Kosuke Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Analytical modeling research in fashion business. ([2016]) Editors: Choi, Tsan-Ming Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Business intelligence for new-generation managers : current avenues of development /: current avenues of development. (2015) Editors: Mayer, Jörg H; Quick, Reiner Record Type: Book Extent: 1 online resource (ix, 136 pages), illustrations (some color) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Consumer perception of product risks and benefits. (©2017) Other Names: Emilien, Gérard; Weitkunat, Rolf; Lüdicke, Frank Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Digital marketplaces unleashed. ([2018]) Editors: Linnhoff-Popien, Claudia; Schneider, Ralf; Zaddach, Michael Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Driving demand : transforming B2B marketing to meet the needs of the modern buyer /: transforming B2B marketing to meet the needs of the modern buyer. (2015) Authors: (Economist), Hidalgo, Carlos Record Type: Book Extent: 1 online resource (xvi, 204 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Formative research in social marketing : innovative methods to gain consumer insights /: innovative methods to gain consumer insights. ([2017]) Editors: Kubacki, Krzysztof; Rundle-Thiele, Sharyn Record Type: Book Extent: 1 online resource (viii, 290 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Green fashion retail. (2017) Other Names: Strähle, Jochen Record Type: Book Extent: 1 online resource (297 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Market entry into the USA : why European companies fail and how to succeed /: why European companies fail and how to succeed. (2016) Authors: Drews, Ralf; Lamson, Melissa Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Multi-level decision making : models, methods and applications /: models, methods and applications. (2015) Authors: Zhang, Guangquan, 1954-; Lu, Jie, 1957-; Gao, Ya Record Type: Book Extent: 1 online resource (xvi, 377 pages), color illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗