Market entry into the USA : why European companies fail and how to succeed /: why European companies fail and how to succeed. (2016)

• Record Type: Book
• Uniform Title: Unternehmenserfolg in den USA.
• Further Information: Note: Ralf Drews, Melissa Lamson.
• Authors: Drews, Ralf; Lamson, Melissa
• Contents: The Case for Culture in Expansion Strategy -- Your Company's Value Proposition in the US -- Defining and Exploring in the US Market -- Determining the Organization's Cultural Fit in the US -- Ready to Go to the US? -- Key Strategic Steps -- Sustaining Your Business Investment in the US.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource
• Subjects: 658.4/06; Business; Business enterprises -- European Union countries; Business enterprises -- United States; Organizational change; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Business enterprises; Organizational change; Business and Management; Marketing; Business Strategy/Leadership; Cultural Management; Market Research/Competitive Intelligence; Social Science -- Sociology -- General; Business & Economics -- Marketing -- Research; Business strategy; Cultural studies; Market research; Management science; Marketing; Leadership; Market research; Business & Economics -- Marketing -- General; Sales & marketing; Europe -- European Union countries; United States; Electronic books
• Languages: English
• ISBNs: 9783319171241; 3319171240; 3319171232; 9783319171234
• Related ISBNs: 9783319171234
• Notes: Note: Online resource; title from PDF title page (EBSCO, viewed August 11, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.