Advertising and consumer society : a critical introduction /: a critical introduction. (2016)

• Record Type: Book
• Further Information: Note: Nicholas Holm, Lecturer in Media Studies, Massey University, New Zealand.
• Authors: Holm, Nicholas
• Contents: Introduction: why study advertising? -- The history of advertising: contexts, transformations and continuity -- Analysing advertisements: form, semiotics and ideology -- Advertising, capitalism and ideology -- Advertising commodities and commodity fetishism -- Audiences for sale: quantification, segmentation and personalisation -- Advertising agencies: organisation, agency and internal conflict -- Advertising as art: from creativity to critique -- Empowering consumers: engagement, interpretation and resistance -- The politics of advertising: capitalism, resistance and liberalism.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource, illustrations
• Subjects: 659.1; Media Studies; Advertising; Advertising -- History; Advertising -- Social aspects; Consumer behavior; Capitalism; Consumption (Economics); Visual communication; Advertising; Advertising -- Social aspects; Capitalism; Consumer behavior; Consumption (Economics); Visual communication; Marketing/General; Media studies; Advertising & society; History
• Languages: English
• ISBNs: 9781137471765
• Related ISBNs: 113747176X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.