11. Advertising in the Metaverse: Research Agenda. Issue 3 (2nd September 2021) Authors: Kim, Jooyoung Journal: Journal of interactive advertising Issue: Volume 21:Issue 3(2021) Page Start: 141 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
12. Advertising management in a digital environment : text and cases /: text and cases. (2021) Authors: Kelley, Larry D, 1955-; Bartel Sheehan, Kim, 1958- Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
13. Advertising on Google : the high performance cookbook : over 120 practical recipes to set up, optimize, and manage profitable AdWords campaigns /: the high performance cookbook : over 120 practical recipes to set up, optimize, and manage profitable AdWords campaigns. (2013) Other Names: Cutura, Kristina Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
14. Alcohol Brands Being Socially Responsible on Social Media? When and How Warning Conspicuity and Warning Integration Decrease the Efficacy of Alcohol Brand Posts among Under-Drinking-Age Youth. Issue 2 (3rd May 2020) Authors: Lou, Chen; Alhabash, Saleem Journal: Journal of interactive advertising Issue: Volume 20:Issue 2(2020) Page Start: 148 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
15. An Examination of a Campaign Hashtag (#OptOutside) with Google Trends and Twitter. Issue 3 (1st September 2020) Authors: Demirel, Apollo Journal: Journal of interactive advertising Issue: Volume 20:Issue 3(2020) Page Start: 165 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
16. Antecedents of Social Media–Induced Retail Commerce Activities: Impact of Brand–Consumer Relationships and Psychological Sense of Community. Issue 2 (3rd May 2020) Authors: Lyu, Jewon; Kim, Jihyun Journal: Journal of interactive advertising Issue: Volume 20:Issue 2(2020) Page Start: 119 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
17. Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective. Issue 1 (2nd January 2018) Authors: Ardiansyah, Yusfi; Harrigan, Paul; Soutar, Geoffrey N.; Daly, Timothy M. Journal: Journal of interactive advertising Issue: Volume 18:Issue 1(2018) Page Start: 55 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
18. Are Intrusiveness and Sexual Images Effective in Advertisements? The Influence of Ad Format and Sexually Appealing Content on Mobile News Consumers. Issue 2 (4th May 2022) Authors: Yoo, Joseph; Lee, DooHee; Park, Jongmin Journal: Journal of interactive advertising Issue: Volume 22:Issue 2(2022) Page Start: 113 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
19. Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones. Issue 3 (2nd September 2021) Authors: Maslowska, Ewa; Ohme, Jakob; Segijn, Claire M. Journal: Journal of interactive advertising Issue: Volume 21:Issue 3(2021) Page Start: 283 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
20. Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads. Issue 1 (2nd January 2016) Authors: Yaoyuneyong, Gallayanee; Foster, Jamye; Johnson, Erik; Johnson, David Journal: Journal of interactive advertising Issue: Volume 16:Issue 1(2016) Page Start: 16 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗