1. Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App. Issue 2 (2nd July 2016) Authors: Ahmed, Rahnuma; Beard, Fred; Yoon, Doyle Journal: Journal of interactive advertising Issue: Volume 16:Issue 2(2016) Page Start: 133 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A Content Analysis of Experimental Technologies in Award-Winning Creative Strategies. Issue 2 (2nd July 2016) Authors: Qiao, Fei; Griffin, W. Glenn Journal: Journal of interactive advertising Issue: Volume 16:Issue 2(2016) Page Start: 145 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games. Issue 2 (2nd July 2016) Authors: Dardis, Frank E.; Schmierbach, Mike; Sherrick, Brett; Waddell, Frank; Aviles, Jose; Kumble, Sushma; Bailey, Erica Journal: Journal of interactive advertising Issue: Volume 16:Issue 2(2016) Page Start: 87 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Source Credibility and Consumers' Responses to Marketer Involvement in Facebook Brand Communities: What Causes Consumers to Engage?. Issue 2 (2nd July 2016) Authors: McLaughlin, Caitlin Journal: Journal of interactive advertising Issue: Volume 16:Issue 2(2016) Page Start: 101 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. A Comparison of In-Game Brand Placement for Active Versus Passive Players. Issue 2 (2nd July 2016) Authors: Gangadharbatla, Harsha Journal: Journal of interactive advertising Issue: Volume 16:Issue 2(2016) Page Start: 117 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Toward a Tweet Typology: Contributory Consumer Engagement With Brand Messages by Content Type. Issue 2 (2nd July 2016) Authors: Vargo, Chris J. Journal: Journal of interactive advertising Issue: Volume 16:Issue 2(2016) Page Start: 157 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. What's the Big Deal? How Sales Promotions Displayed by Others Online Can Influence Online and Offline Purchase Intentions. Issue 2 (4th May 2019) Authors: Majid, Kashef; Laroche, Michel Journal: Journal of interactive advertising Issue: Volume 19:Issue 2(2019) Page Start: 100 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits. Issue 2 (4th May 2019) Authors: Dodoo, Naa Amponsah; Wen, Jing (Taylor) Journal: Journal of interactive advertising Issue: Volume 19:Issue 2(2019) Page Start: 116 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Product Placement in Virtual Reality Videos from the Perspective of Dialogic Engagement. Issue 2 (4th May 2019) Authors: Chen, Huan; Wang, Ye Journal: Journal of interactive advertising Issue: Volume 19:Issue 2(2019) Page Start: 133 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions. Issue 2 (4th May 2019) Authors: Mondal, Jalaluddin; Chakrabarti, Somnath Journal: Journal of interactive advertising Issue: Volume 19:Issue 2(2019) Page Start: 148 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗