1. "Role" of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising. Issue 1 (2nd January 2021) Authors: Kelling, Kimberly; Tham, Samuel Journal: Journal of interactive advertising Issue: Volume 21:Issue 1(2021) Page Start: 68 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A Comparison of In-Game Brand Placement for Active Versus Passive Players. Issue 2 (2nd July 2016) Authors: Gangadharbatla, Harsha Journal: Journal of interactive advertising Issue: Volume 16:Issue 2(2016) Page Start: 117 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. A Content Analysis of Experimental Technologies in Award-Winning Creative Strategies. Issue 2 (2nd July 2016) Authors: Qiao, Fei; Griffin, W. Glenn Journal: Journal of interactive advertising Issue: Volume 16:Issue 2(2016) Page Start: 145 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. A Decade of Change and the Emergence of Digital Media: Analysis of Trade Press Coverage of the Advertising Industry, 2005–2014. Issue 1 (2nd January 2017) Authors: McMillan, Sally J.; Childers, Courtney C. Journal: Journal of interactive advertising Issue: Volume 17:Issue 1(2017) Page Start: 51 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. A marketer's guide to digital advertising : transparency, metrics and money /: transparency, metrics and money. (2023) Authors: Dhar, Shailin; Thomson, Scott Record Type: Book Extent: 1 online resource (248 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits. Issue 2 (4th May 2019) Authors: Dodoo, Naa Amponsah; Wen, Jing (Taylor) Journal: Journal of interactive advertising Issue: Volume 19:Issue 2(2019) Page Start: 116 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities. Issue 1 (2nd January 2023) Authors: Himelboim, Itai; Golan, Guy J. Journal: Journal of interactive advertising Issue: Volume 23:Issue 1(2023) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation. Issue 1 (2nd January 2019) Authors: Jung, A-Reum; Heo, Jun Journal: Journal of interactive advertising Issue: Volume 19:Issue 1(2019) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games. Issue 2 (2nd July 2016) Authors: Dardis, Frank E.; Schmierbach, Mike; Sherrick, Brett; Waddell, Frank; Aviles, Jose; Kumble, Sushma; Bailey, Erica Journal: Journal of interactive advertising Issue: Volume 16:Issue 2(2016) Page Start: 87 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Advertising in Digital Games: A Bibliometric Review. Issue 3 (2nd September 2019) Authors: Yoon, Gunwoo Journal: Journal of interactive advertising Issue: Volume 19:Issue 3(2019) Page Start: 204 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗