Advertising management in a digital environment : text and cases /: text and cases. (2021)

• Record Type: Book
• Further Information: Note: Larry D. Kelley and Kim Bartel Sheehan.
• Authors: Kelley, Larry D, 1955-; Bartel Sheehan, Kim, 1958-
• Contents: 1. The New World of Advertising Management: Digital and Global Case 1.1: Boswell Agency 2. Culture, Administration and Leadership in a Global Market Case 2.1: Prime Media 3. Advertising Ethnics and Social Responsibility Across Cultures Case 3.1: KMF Agency 4. Understanding the role of Finance and Budgeting Case 4.1: The Southern Rice Company Case 4.2: Vineyard Agency 5. Managing Means Measuring Case 5.1: Randall White Dog Food Case 5.2: Tinsdale Agency and Design 6. An Overview of Personnel Management Case 6.1: IPortal Media Company 7. Adjusting to Being a New Manager Case 7.1: Metropolitan Media Company Case 7.2: Gotham Media 8. Managing Creative People Case 8.1: JPT Agency 9. Managing across Cultures Case 9.1: The Davis Group 10. Handling Tricky Situations Case 10.1: The Leaky Oil Company 11. Management and Creative Strategy Case 11.1: Go Organic Company 12. Making Strategic Decisions in Advertising Management within a Brand perspective Case 12.1: Boston Insurance Company 13. Aligning Strategy to Cultural Differences in Advertising Management Case 13.1: Barrands Agency 14. Managing the brand’s digital assets Case 14.1: AdLeaders 15. Advertising Management when Things go Wrong Case 15.1: Phoenix Power Company
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 659.144; Advertising -- Management; Advertising media planning; Relationship marketing; Digital media
• Languages: English
• ISBNs: 9781000414103; 9781000414059; 9781003107828
• Related ISBNs: 9780367620714; 9780367620745
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.