1. "A feminine brand? Never!" Brands as gender threats for "resistant" masculinities. Issue 3 (11th June 2018) Authors: Ulrich, Isabelle; Tissier-Desbordes, Elisabeth Journal: Qualitative market research Issue: Volume 21:Issue 3(2018) Page Start: 274 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Baranda": structure and praxis of "Onibaranda" (micro-middlemen) in Yorubaland. Issue 3 (4th November 2020) Authors: Oyekola, Isaac Akintoyese; Olajire, Oluyinka Olutola Journal: Qualitative market research Issue: Volume 24:Issue 3(2021) Page Start: 326 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions. (October 2017) Authors: Bellezza, Silvia; Ackerman, joshua M.; Gino, Francesca Journal: JMR, Journal of marketing research Issue: Volume 54:Number 5(2017) Page Start: 768 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. "I got the power!": An exploration of contemporary fetishism. Issue 5 (11th November 2019) Authors: Guelmami, Ziyed Journal: Qualitative market research Issue: Volume 22:Issue 5(2019) Page Start: 781 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. "I know what you're going to ask me" Why respondents don't read survey questions. (July 2019) Authors: Brosnan, Kylie; Babakhani, Nazila; Dolnicar, Sara Journal: International journal of market research Issue: Volume 61:Number 4(2019) Page Start: 366 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. "I" see Samsung, but "we" see Samsung and LG: The moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis. (January 2020) Authors: Wu, Xiao Xiao; Choi, Woo Jin; Park, JaeHong Journal: International journal of market research Issue: Volume 62:Number 1(2020) Page Start: 79 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. "It Could Be Better" Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information. (April 2023) Authors: Li, Xilin; Hsee, Christopher K.; O'Brien, Ed Journal: JMR, Journal of marketing research Issue: Volume 60:Number 2(2023) Page Start: 219 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. "Mere Measurement Plus": How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior. (February 2017) Authors: Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.; Fombelle, Paul W.; Detienne, Kristen Bell; Money, R. Bruce Journal: JMR, Journal of marketing research Issue: Volume 54:Number 1(2017) Page Start: 156 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. "My Grandfather kept one of these tins on top of the bookshelf": Consumers' recalled experiences involving packaging. Issue 1 (11th January 2016) Authors: Ryynänen, Toni; Joutsela, Markus; Heinonen, Visa Journal: Qualitative market research Issue: Volume 19:Issue 1(2016) Page Start: 4 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. "There Ain't No Such Thing as a Free Lunch": Consumers' Reactions to Pseudo-Free Offers. (December 2018) Authors: Dallas, Steven K.; Morwitz, Vicki G. Journal: JMR, Journal of marketing research Issue: Volume 55:Number 6(2018) Page Start: 900 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗