"Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions. (October 2017)
- Record Type:
- Journal Article
- Title:
- "Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions. (October 2017)
- Main Title:
- "Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions
- Authors:
- Bellezza, Silvia
Ackerman, joshua M.
Gino, Francesca - Abstract:
- Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. The authors propose that consumers act more recklessly with their current products when in the presence of appealing, though not yet attained, product upgrades (not just mere replacements). Carelessness and neglect toward currently owned products stem from a desire to justify the attainment of upgrades without appearing wasteful. A series of studies with actual owners of a wide range of different goods (durable, consumable, functional, and hedonic products) and evidence from a real-word data set of lost Apple iPhones demonstrate how the availability of product upgrades increases cavalier behavior toward possessions. Moreover, the authors demonstrate that product neglect in the presence of attractive upgrades can occur without deliberate intentions. Finally, theoretical and managerial implications of these findings are discussed.
- Is Part Of:
- JMR, Journal of marketing research. Volume 54:Number 5(2017)
- Journal:
- JMR, Journal of marketing research
- Issue:
- Volume 54:Number 5(2017)
- Issue Display:
- Volume 54, Issue 5 (2017)
- Year:
- 2017
- Volume:
- 54
- Issue:
- 5
- Issue Sort Value:
- 2017-0054-0005-0000
- Page Start:
- 768
- Page End:
- 784
- Publication Date:
- 2017-10
- Subjects:
- carelessness -- product upgrade -- ownership -- justification
Marketing research -- Periodicals
658.8305 - Journal URLs:
- http://www.sagepublications.com/ ↗
https://journals.sagepub.com/home/mrj ↗ - DOI:
- 10.1509/jmr.15.0131 ↗
- Languages:
- English
- ISSNs:
- 0022-2437
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 8577.xml