81. Experiential marketing : integrated theory & strategic application /: integrated theory & strategic application. (2022) Authors: Leahy, Rose; Fenton, Pio; Barry, Holly Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
82. Follow the feeling : brand building in a noisy world /: brand building in a noisy world. (2019) Authors: Wright, Kai D Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
83. For the culture : how to find your tribe and build an incredible brand /: how to find your tribe and build an incredible brand. (2023) Authors: Collins, Marcus Record Type: Book Extent: 1 online resource (288 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
84. From marginal to mainstream : why tomorrow's brand growth will come from the fringes - and how to get there first /: why tomorrow's brand growth will come from the fringes - and how to get there first. (2023) Authors: Edwards, Helen, 1965- Record Type: Book Extent: 1 online resource (256 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
85. Fusion : how integrating brand and culture powers the world's greatest companies /: how integrating brand and culture powers the world's greatest companies. (2018) Authors: Yohn, Denise Lee, 1967- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
86. Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own /: the worst marketing and social media meltdowns of all time ... and how to avoid your own. (2014) Authors: (Journalist), Gray, Rob Record Type: Book Extent: 1 online resource (240 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
87. Handbook of brand relationships. (2014) Authors: MacInnis, Deborah J Editors: MacInnis, Deborah J; Park, C. Whan; Priester, Joseph W Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
88. Handbook of research on identity theory in marketing. (2019) Editors: II, Reed, Americus; Forehand, Mark Other Names: Edward Elgar Publishing, publisher. Record Type: Book Extent: 1 online resource (496 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
89. How cool brands stay hot : branding to generation Y and Z /: branding to generation Y and Z. (2016) Authors: Bergh, Joeri van den, 1971-; Behrer, Mattias Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
90. How to build your brand : implementing a proven and effective process /: implementing a proven and effective process. (2022) Authors: Lubin, Laurence Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗