Experiential marketing : integrated theory & strategic application /: integrated theory & strategic application. (2022)

• Record Type: Book
• Further Information: Note: Rose Leahy, Pio Fenton, Holly Barry.
• Authors: Leahy, Rose; Fenton, Pio; Barry, Holly
• Contents: Chapter 1: The Experiential Marketing Environment; Chapter 2: Origins of Experiential Marketing; Chapter 3: The Experiential Concept; Chapter 4: Experiences and Relationship Marketing; Chapter 5: Brand Management & Experiential Marketing; Chapter 6: Experiential Marketing & Digital Marketing; Chapter 7: Experiential Marketing Implementation Model; Chapter 8: Integrating Experiential Marketing with the Communications Strategy; Chapter 9: Budgeting for Experiential Marketing; Chapter 10: Measuring the Return of Experiential Marketing; Chapter 11: Critical Success Factors for Experiential Marketing; Chapter 12: Experiential Marketing for the 21st Century
• Edition: 1st
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.827; Branding (Marketing); Target marketing; Relationship marketing
• Languages: English
• ISBNs: 9781529788518
• Related ISBNs: 9781529742190; 9781529742183
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.