Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own /: the worst marketing and social media meltdowns of all time ... and how to avoid your own. (2014)

Record Type:
Book
Title:
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own /: the worst marketing and social media meltdowns of all time ... and how to avoid your own. (2014)
Main Title:
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own
Further Information:
Note: Rob Gray.
Authors:
(Journalist), Gray, Rob
Publisher Details:
London : Crimson
Publication Date:
2014
Extent:
1 online resource (240 pages)
Subjects:
658.827
Business studies: general
Branding (Marketing) -- Case studies
Brand name products -- Case studies
Electronic commerce -- Case studies
Social media
Marketing
Advertising
Social networking
BUSINESS & ECONOMICS -- Marketing -- General
SELF-HELP -- Personal Growth -- Success
Languages:
English
ISBNs:
9781780592305
1780592302
Related ISBNs:
9781780592299
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.812619
Ingest File:
21_031.xml