Item placement for questionnaire design for optimal reliability. Issue 4 (December 2018)
- Record Type:
- Journal Article
- Title:
- Item placement for questionnaire design for optimal reliability. Issue 4 (December 2018)
- Main Title:
- Item placement for questionnaire design for optimal reliability
- Authors:
- Kachroo, Pushkin
Kachen, Sheen - Abstract:
- Abstract This paper presents a methodology for placement of the items of surveys to obtain optimal reliability. A mathematical model is developed based on some specific structured assumptions for reliability and consistency. The problem is transformed into a mathematical optimization problem. We present solution methodology for the problem and also properties of the algorithm. An example is presented to illustrate our methodology.
- Is Part Of:
- Journal of marketing analytics. Volume 6:Issue 4(2018)
- Journal:
- Journal of marketing analytics
- Issue:
- Volume 6:Issue 4(2018)
- Issue Display:
- Volume 6, Issue 4 (2018)
- Year:
- 2018
- Volume:
- 6
- Issue:
- 4
- Issue Sort Value:
- 2018-0006-0004-0000
- Page Start:
- 120
- Page End:
- 126
- Publication Date:
- 2018-12
- Subjects:
- Optimization -- Questionnaire -- Sequencing
Marketing research -- Periodicals
658.80072 - Journal URLs:
- https://link.springer.com/journal/41270 ↗
http://link.springer.com/ ↗
http://www.palgrave-journals.com/jma/index.html ↗ - DOI:
- 10.1057/s41270-018-0039-5 ↗
- Languages:
- English
- ISSNs:
- 2050-3318
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 12695.xml