1. AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots /: how marketers without a data science degree can use AI, big data and bots. (2018) Authors: Gentsch, Peter Record Type: Book Extent: 1 online resource, illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. AI strategy for sales and marketing : connecting marketing, sales and customer experience /: connecting marketing, sales and customer experience. (2022) Authors: King, Katie, 1967- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Artificial intelligence for marketing : practical applications /: practical applications. (2017) Authors: Sterne, Jim, 1955- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Artificial intelligence for marketing management. (2022) Editors: Thaichon, Park; Quach, Sara Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Artificial intelligence in marketing. (2023) Editors: Malhotra, Naresh K; Sudhir, K; Toubia, Olivier Record Type: Book Extent: 1 online resource (364 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /: an overview of tools and techniques. (2017) Authors: Struhl, Steven M Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /: essential reference for practitioners and data scientists. (2021) Authors: Syam, Niladri; Kaul, Rajeeve Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The martech handbook : build a technology stack to attract and retain customers /: build a technology stack to attract and retain customers. (2022) Authors: Alfonso, Darrell Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge /: how to harness AI and maintain the competitive edge. (2019) Authors: King, Katie, 1967- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗