Artificial intelligence for marketing management. (2022)

• Record Type: Book
• Further Information: Note: Edited by Park Thaichon, Sara Quach.
• Editors: Thaichon, Park; Quach, Sara
• Contents: PART I Overview of AI 1 Introduction to artificial intelligence (AI): Definition and scope of AI 2 The growth of marketing research in artificial intelligence (AI): Topic popularity 3 Types of artificial intelligence (AI) in marketing management 4 A framework of artificial intelligence (AI) applications in marketing PART II AI and its implications in the new age of marketing management 5 New developments in artificial intelligence (AI)-powered products in marketing 6 Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service 7 Artificial intelligence (AI)-integrated operation; insights into supply chain management 8 Artificial intelligence (AI)-based market intelligence and customer insights 9 Artificial intelligence (AI)-empowered customer relationship management PART III Challenges and opportunities of AI 10 Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy 11 Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.80028563; Marketing -- Management -- Data processing; Artificial intelligence; Artificial intelligence -- Moral and ethical aspects
• Languages: English
• ISBNs: 9781000780307; 9781000780239; 9781003280392
• Related ISBNs: 9781032248486
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.