AI strategy for sales and marketing : connecting marketing, sales and customer experience /: connecting marketing, sales and customer experience. (2022)

• Record Type: Book
• Further Information: Note: Katie King.
• Authors: King, Katie, 1967-
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: AI and the future of work and society; Chapter - 02: AI for customer-centricity and customer experience; Chapter - 03: Strategic marketing and AI in manufacturing retail and telecoms - Case studies from Asia and Asia Pacific; Chapter - 04: Strategic marketing and AI in automotive and banking - Case studies from UK and Europe; Chapter - 05: Strategic marketing and AI in insurance and law - Case studies from US; Chapter - 06: Strategic marketing and AI in telecoms - Case studies from the Middle East; Chapter - 07: A journey of continuous learning - Re-skilling with AI; Chapter - 08: Strategic AI tools and methodologies for successful organizations of the future; Chapter - 09: Ethical AI and AI for good
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.80028563; Artificial intelligence -- Marketing applications; Sales management -- Data processing
• Languages: English
• ISBNs: 9781398602014
• Related ISBNs: 9781398602021; 9781398602007
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.