41. The brand challenge : adapting branding to sectorial imperatives /: adapting branding to sectorial imperatives. (2015) Other Names: Kompella, Kartikeya Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
42. The Brand Strategy Canvas : a One-Page Guide for Startups /: a One-Page Guide for Startups. (2019) Other Names: Woods, Patrick Record Type: Book Extent: 1 online resource (129 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
43. The experience effect : engage your customers with a consistent and memorable brand experience /: engage your customers with a consistent and memorable brand experience. (©2010) Other Names: Joseph, Jim, 1963- Record Type: Book Extent: 1 online resource (xviii, 222 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
44. The psychology behind trademark infringement and counterfeiting. (2020) Authors: Zaichkowsky, Judith Lynne, 1951- Record Type: Book Extent: 1 online resource (322 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
45. What is a 21st century brand? : new thinking from the next generation of advertising leaders /: new thinking from the next generation of advertising leaders. (2015) Authors: Kendall, Nick Record Type: Book Extent: 1 online resource (xiii, 416 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗