The psychology behind trademark infringement and counterfeiting. (2020)

• Record Type: Book
• Further Information: Note: Judith Zaichkowsky.
• Authors: Zaichkowsky, Judith Lynne, 1951-
• Contents: Contents: Preface. Sorting Out the Issues. Understanding the Consumer. Psychological Principles Underlying Consumer Perceptions of Imitation Brands. Cases of Imitation in the Marketplace. Strategies to Be Distinctive. Testing for Brand Imitation. The Special Case of Cyberspace. Trademark Infringement in China. Where to From Here? Appendices.
• Publisher Details: Place of publication not identified : Psychology Press
• Publication Date: 2020
• Extent: 1 online resource (322 pages)
• Subjects: 658.8/27; Branding (Marketing); Consumer behavior; Trademarks; Industrial property; Marketing -- Law and legislation; Imitation -- Case studies; BUSINESS & ECONOMICS / Consumer Behavior; PSYCHOLOGY / General; Branding (Marketing); Consumer behavior; Imitation; Industrial property; Marketing -- Law and legislation; Trademarks; Electronic books; Case studies
• Languages: English
• ISBNs: 9781315820965; 9781317824459; 1317824458; 9781317824435; 1317824431; 9781317824442
• Related ISBNs: 131582096X; 9780805847932; 9780805847925; 131782444X
• Notes: Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.