1. AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots /: how marketers without a data science degree can use AI, big data and bots. (2018) Authors: Gentsch, Peter Record Type: Book Extent: 1 online resource, illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Customer-centricity : the new path to product innovation and profitability /: the new path to product innovation and profitability. (2018) Authors: Valls, Josep-Francesc Record Type: Book Extent: 1 online resource (vi, 150 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support /: methods and applications in marketing management, public policy, and litigation support. (2018) Editors: Mizik, Natalie; Hanssens, Dominique M Other Names: Edward Elgar Publishing, publisher. Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Predictive analytics for marketers : using data mining for business advantage /: using data mining for business advantage. (2018) Authors: Leventhal, Barry Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Vertrieb und Marketing in der digitalen Welt : So schaffen Unternehmen die Business Transformation in der Praxis /: So schaffen Unternehmen die Business Transformation in der Praxis. ([2018]) Authors: Biesel, Hartmut; Hame, Hartmut Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗