1. Advanced database marketing : innovative methodologies and applications for managing customer relationships /: innovative methodologies and applications for managing customer relationships. (2016) Authors: Bock, Koen W. de Editors: Coussement, Kristof; Bock, Koen W. de; Neslin, Scott A, 1952- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗