1. Consumer Behaviour : Perspectives, Findings and Explanations /: Perspectives, Findings and Explanations. (2012) Other Names: O'Shaughnessy, John, 1927- Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Market-driven management : strategic and operational marketing /: strategic and operational marketing. (2012) Other Names: Lambin, Jean-Jacques, 1933-; Schuiling, Isabelle, 1962- Record Type: Book Extent: 1 online resource (624 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗