Consumer Behaviour : Perspectives, Findings and Explanations /: Perspectives, Findings and Explanations. (2012)

• Record Type: Book
• Further Information: Note: John O'Shaughnessy.
• Other Names: O'Shaughnessy, John, 1927-
• Contents: Cover; Contents; List of Figures; List of Tables; Preface; 1 Introduction: Perspectivism and Other Basic Notions for Understanding the Nature of the Social Sciences; 2 Ethnopsychology (Folk Psychology); 3 Ethnopsychology Continued: Application; Appendix 3A: Student Project: Obtaining a Script or Protocolof a Buying Episode; Appendix 3B: An Illustrative Analysis of Protocols in Respectto Obtaining a Homeowner's Mortgage; 4 Behaviorism; 5 Psychoanalytic Psychology; 6 Cognitive Psychology: The Basic Perspective; 7 Cognitive Psychology Continued: Cognitive Psychology in Marketing 8 Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology)9 Microeconomics (Rational Choice Theory); 10 Behavioral Economics; 11 Social Psychology: Social Groups, Social Reference Groups and the Nature and Role of Emotion in Influencing Behavior; 12 Social Psychology Continued: Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory; 13 Sociology; 14 Cultural Anthropology; Postscript; Appendix; References; Index
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2012
• Extent: 1 online resource, illustrations
• Subjects: 658.8342; Consumer Behavior; Consumer Behavior; Decision-Making & Problem Solving; Business & management; Economics, finance, business & management; Consumer behavior; Consumer behavior; Decision-Making & Problem Solving; Business & management; Economics, finance, business & management; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781137003782; 1137003782; 9781137003775; 1137003774
• Related ISBNs: 1137003766
• Notes: Note: Includes bibliographical references (p. 486-507) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.