Author/Creator: Wu, Linwan - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Wu, Linwan

1. Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements. Issue 2 (17th February 2019)

Authors:: Wu, Linwan; Wen, Taylor Jing
Journal:: International journal of advertising
Issue:: Volume 38:Issue 2(2019)
Page Start:: 296
Record Type:: Journal Article
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2. Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience. Issue 6 (18th August 2019)

Authors:: Wu, Linwan
Journal:: Journal of marketing communications
Issue:: Volume 25:Issue 6(2019)
Page Start:: 586
Record Type:: Journal Article
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3. Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language. Issue 1 (2nd January 2020)

Authors:: Jing Wen, Taylor; Kim, Eunice; Wu, Linwan; Dodoo, Naa Amponsah
Journal:: International journal of advertising
Issue:: Volume 39:Issue 1(2020)
Page Start:: 74
Record Type:: Journal Article
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4. The Effects of Self vs. Group Affirmation and Message Framing on College Students' Vape-Free Campus Policy Support. Issue 11 (19th September 2021)

Authors:: Jun, Jungmi; Wen, Taylor J.; Wu, Linwan
Journal:: Health communication
Issue:: Volume 36:Issue 11(2021)
Page Start:: 1441
Record Type:: Journal Article
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5. Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms. Issue 3 (2nd September 2021)

Authors:: Feng, Yang; Wu, Linwan
Journal:: Journal of interactive advertising
Issue:: Volume 21:Issue 3(2021)
Page Start:: 243
Record Type:: Journal Article
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6. Should you "picture" this? Effects of picture-taking features of food diary apps on memory, liking, and wanting. (1st January 2022)

Authors:: Bayliss, Lauren; Wu, Linwan
Journal:: Appetite
Issue:: Volume 168(2022)
Page Start:
Record Type:: Journal Article
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7. Examining native CSR advertising as a post-crisis response strategy. Issue 2 (17th February 2022)

Authors:: Wu, Linwan; Overton, Holly
Journal:: International journal of advertising
Issue:: Volume 41:Issue 2(2022)
Page Start:: 354
Record Type:: Journal Article
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8. Tobacco Risk Information and Comparative Risk Assessment of E-Cigarettes Vs. Cigarettes: Application of the Reinforcing Spirals Model. Issue 4 (3rd April 2019)

Authors:: Jun, Jungmi; Kim, Sei-Hill; Wu, Linwan
Journal:: Journal of health communication
Issue:: Volume 24:Issue 4(2019)
Page Start:: 422
Record Type:: Journal Article
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9. Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising. Issue 1 (2nd January 2022)

Authors:: Wen, Taylor Jing; Choi, Chang Won; Wu, Linwan; Morris, Jon D.
Journal:: Journal of current issues and research in advertising
Issue:: Volume 43:Issue 1(2022)
Page Start:: 47
Record Type:: Journal Article
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10. Online social viewing: Cross-cultural adoption and uses of bullet-screen videos. Issue 3 (2nd July 2020)

Authors:: Wan, Anan; Moscowitz, Leigh; Wu, Linwan
Journal:: Journal of international and intercultural communication
Issue:: Volume 13:Issue 3(2020)
Page Start:: 197
Record Type:: Journal Article
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