1. A Guide to the Bayesian Analysis of Consumer Behavior Experiments With BANOVA Using Worked Examples. Issue 1 (February 2022) Authors: Wedel, Michel; Kopyakova, Anna Journal: Australasian marketing journal Issue: Volume 30:Issue 1(2022) Page Start: 3 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Applications and Innovations of Eye‐movement Research in Judgment and Decision Making. (28th March 2016) Authors: Ashby, Nathaniel J. S.; Johnson, Joseph G.; Krajbich, Ian; Wedel, Michel Journal: Journal of behavioral decision making Issue: Volume 29:Number 2/3(2016) Page Start: 96 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Applications and Innovations of Eye‐movement Research in Judgment and Decision Making. (7th April 2016) Authors: Ashby, Nathaniel J. S.; Johnson, Joseph G.; Krajbich, Ian; Wedel, Michel Journal: Journal of behavioral decision making Issue: Volume 29:Number 2/3(2016) Page Start: 96 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Copy Alert: A Method and Metric to Detect Visual Copycat Brands. (February 2014) Authors: Satomura, Takuya; Wedel, Michel; Pieters, Rik Journal: JMR, Journal of marketing research Issue: Volume 51:Number 1(2014) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Managing the Versioning Decision over an App's Lifetime. (November 2021) Authors: Lee, Seoungwoo; Zhang, Jie; Wedel, Michel Journal: Journal of marketing Issue: Volume 85:Number 6(2021) Page Start: 44 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Marketing Analytics for Data-Rich Environments. (November 2016) Authors: Wedel, Michel; Kannan, P.K. Journal: Journal of marketing Issue: Volume 80:Number 6(2016) Page Start: 97 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Nodule Detection with Eye Movements. (17th February 2016) Authors: Wedel, Michel; Yan, Jin; Siegel, Eliot L.; Li, Hongshuang ( Alice) Journal: Journal of behavioral decision making Issue: Volume 29:Number 2/3(2016) Page Start: 254 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Return on Service Amenities. (February 2017) Authors: Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; Dev, Chekitan S. Journal: JMR, Journal of marketing research Issue: Volume 54:Number 1(2017) Page Start: 96 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Rise of New Technologies in Marketing: A Framework and Outlook. (January 2022) Authors: Hoffman, Donna L.; Moreau, C. Page; Stremersch, Stefan; Wedel, Michel Journal: Journal of marketing Issue: Volume 86:Number 1(2022) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration. (August 2016) Authors: Elsen, Millie; Pieters, Rik; Wedel, Michel Journal: JMR, Journal of marketing research Issue: Volume 53:Number 4(2016) Page Start: 563 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗