The Rise of New Technologies in Marketing: A Framework and Outlook. (January 2022)

Record Type:: Journal Article
Title:: The Rise of New Technologies in Marketing: A Framework and Outlook. (January 2022)
Main Title:: The Rise of New Technologies in Marketing: A Framework and Outlook
Authors:: Hoffman, Donna L.
Moreau, C. Page
Stremersch, Stefan
Wedel, Michel
Abstract:
Is Part Of:: Journal of marketing. Volume 86:Number 1(2022)
Journal:: Journal of marketing
Issue:: Volume 86:Number 1(2022)
Issue Display:: Volume 86, Issue 1 (2022)
Year:: 2022
Volume:: 86
Issue:: 1
Issue Sort Value:: 2022-0086-0001-0000
Page Start:: 1
Page End:: 6
Publication Date:: 2022-01
Subjects:: Marketing -- Periodicals
Marketing -- Management -- Periodicals
658.8005
Journal URLs:: http://www.sagepublications.com/ ↗
https://journals.sagepub.com/home/jmx ↗
DOI:: 10.1177/00222429211061636 ↗
Languages:: English
ISSNs:: 0022-2429
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 18233.xml