Author/Creator: Wang, Cheng Lu - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Wang, Cheng Lu

1. Brand management and consumer experience in emerging markets: directions for future research. Issue 4 (10th July 2017)

Authors:: Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R.
Journal:: International marketing review
Issue:: Volume 34:Issue 4(2017)
Page Start:: 458
Record Type:: Journal Article
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2. Building the connection between nation and commercial brand: an integrative review and future research directions. Issue 1 (8th July 2020)

Authors:: He, Jiaxun; Wang, Cheng Lu; Wu, Yi
Journal:: International marketing review
Issue:: Volume 38:Issue 1(2021)
Page Start:: 19
Record Type:: Journal Article
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3. Building the holy brand: Towards a theoretical model of brand religiosity. (28th November 2018)

Authors:: Wang, Cheng Lu; Sarkar, Abhigyan; Sarkar, Juhi Gahlot
Other Names:: Casidy Riza guestEditor.; Arli Denni guestEditor.
Journal:: International journal of consumer studies
Issue:: Volume 42:Number 6(2018)
Page Start:: 736
Record Type:: Journal Article
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4. Consumer self-construal and cross-cultural marketing communications: theory and implications. (18th August 2008)

Authors:: Wang, Cheng Lu
Journal:: Journal for global business advancement
Issue:: Volume 1:Number 4(2008)
Page Start:: 433
Record Type:: Journal Article
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5. Editorial – The misassumptions about contributions. Issue 1 (24th February 2022)

Authors:: Wang, Cheng Lu
Journal:: Journal of research in interactive marketing
Issue:: Volume 16:Issue 1(2022)
Page Start:: 1
Record Type:: Journal Article
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6. Examining consumer affective goal pursuit in services: When affect directly influences satisfaction and when it does not. Issue 6 (17th September 2019)

Authors:: Wang, Cheng Lu; Jiang, Ying
Journal:: Asia Pacific journal of marketing and logistics
Issue:: Volume 32:Issue 6(2020)
Page Start:: 1177
Record Type:: Journal Article
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7. Examining consumer affective goal pursuit in services: When affect directly influences satisfaction and when it does not. Issue 6 (2nd September 2019)

Authors:: Wang, Cheng Lu; Jiang, Ying
Journal:: Asia Pacific journal of marketing and logistics
Issue:: Volume 32:Issue 6(2020)
Page Start:: 1177
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. Food consumption when travelling abroad: Young Chinese sojourners' food consumption in the UK. (1st February 2018)

Authors:: Yen, Dorothy Ai-wan; Cappellini, Benedetta; Wang, Cheng Lu; Nguyen, Bang
Journal:: Appetite
Issue:: Volume 121(2018)
Page Start:: 198
Record Type:: Journal Article
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9. From West to East: British sojourners' acculturation in China. Issue 4 (28th August 2019)

Authors:: Yu, Qionglei; Yen, Dorothy A.; Cappellini, Benedetta; Wang, Cheng Lu
Journal:: International marketing review
Issue:: Volume 38:Issue 4(2021)
Page Start:: 671
Record Type:: Journal Article
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10. Guest editorial. Issue 1 (28th January 2021)

Authors:: Wang, Cheng Lu; Yen, Dorothy; Barnes, Bradley R.
Journal:: International marketing review
Issue:: Volume 38:Issue 1(2021)
Page Start:: 1
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗