Brand management and consumer experience in emerging markets: directions for future research. Issue 4 (10th July 2017)

Record Type:: Journal Article
Title:: Brand management and consumer experience in emerging markets: directions for future research. Issue 4 (10th July 2017)
Main Title:: Brand management and consumer experience in emerging markets: directions for future research
Authors:: Wang, Cheng Lu
He, Jiaxun
Barnes, Bradley R.
Abstract:
Is Part Of:: International marketing review. Volume 34:Issue 4(2017)
Journal:: International marketing review
Issue:: Volume 34:Issue 4(2017)
Issue Display:: Volume 34, Issue 4 (2017)
Year:: 2017
Volume:: 34
Issue:: 4
Issue Sort Value:: 2017-0034-0004-0000
Page Start:: 458
Page End:: 462
Publication Date:: 2017-07-10
Subjects:: Export marketing -- Periodicals
Export marketing -- Developing countries -- Periodicals
658.84805
Journal URLs:: http://firstsearch.oclc.org ↗
http://www.emeraldinsight.com/0265-1335.htm ↗
http://www.emeraldinsight.com/ ↗
DOI:: 10.1108/IMR-01-2016-0009 ↗
Languages:: English
ISSNs:: 0265-1335
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - 4543.976250
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Ingest File:: 1313.xml