1. App Adoption: The Effect on Purchasing of Customers who have Used a Mobile Website Previously. Issue 1 (August 2019) Authors: Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Zhao, Hong Journal: Journal of interactive marketing Issue: Volume 47:Issue 1(2019) Page Start: 16 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products☆. Issue 1 (November 2017) Authors: Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P.K.; Luo, Xueming; Abhishek, Vibhanshu; Andrews, Michelle; Bart, Yakov; Datta, Hannes; Fong, Nathan; Hoffman, Donna L.; Hu, Mandy Mantian; Novak, Tom; Rand, William; Zhang, Yuchi Journal: Journal of interactive marketing Issue: Volume 40:Issue 1(2017) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Customer Responses to Channel Migration Strategies toward the E-channel☆. Issue 4 (November 2014) Authors: Trampe, Debra; Konuş, Umut; Verhoef, Peter C. Journal: Journal of interactive marketing Issue: Volume 28:Issue 4(2014) Page Start: 257 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Customer value modelling in the energy market and a practical application for marketing decision making. (2015) Authors: Lhoest-Snoeck, Sietske; Nierop, Erjen Van; Verhoef, Peter C. Journal: International journal of electronic customer relationship management Issue: Volume 9:Number 1(2015) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Device Switching in Online Purchasing: Examining the Strategic Contingencies. (September 2018) Authors: de Haan, Evert; Kannan, P.K.; Verhoef, Peter C.; Wiesel, Thorsten Journal: Journal of marketing Issue: Volume 82:Number 5(2018) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products. (March 2014) Authors: Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H.A. Journal: Journal of marketing Issue: Volume 78:Number 2(2014) Page Start: 52 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers' CLV☆. Issue 3 (August 2014) Authors: Lhoest-Snoeck, Sietske; van Nierop, Erjen; Verhoef, Peter C. Journal: Journal of interactive marketing Issue: Volume 28:Issue 3(2014) Page Start: 210 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Losses Loom Longer than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time. (October 2015) Authors: Gijsenberg, Maarten J.; Van Heerde, Harald J.; Verhoef, Peter C. Journal: JMR, Journal of marketing research Issue: Volume 52:Number 5(2015) Page Start: 642 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. MERGING DATA STREAMS: The real challenge of Big Data. Issue 56 (January 2016) Authors: Kooge, Edwin; Verhoef, Peter C.; Walk, Natasha Journal: Research world Issue: Issue 56(2016:Jan./Feb.) Page Start: 34 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Moving Forward: The Role of Marketing in Fostering Public Transport Usage. (July 2019) Authors: Gijsenberg, Maarten J.; Verhoef, Peter C. Journal: Journal of public policy & marketing Issue: Volume 38:Number 3(2019) Page Start: 354 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗