MERGING DATA STREAMS: The real challenge of Big Data. Issue 56 (January 2016)
- Record Type:
- Journal Article
- Title:
- MERGING DATA STREAMS: The real challenge of Big Data. Issue 56 (January 2016)
- Main Title:
- MERGING DATA STREAMS
- Authors:
- Kooge, Edwin
Verhoef, Peter C.
Walk, Natasha - Abstract:
- Abstract : Big Data is top of mind in many organisations because of the flood of data now available. There is a belief that analysing Big Data can bring substantial competitive advantages. However collecting and storing the massive data streams‒although a challenge in itself‒is only part of the story .
- Is Part Of:
- Research world. Issue 56(2016:Jan./Feb.)
- Journal:
- Research world
- Issue:
- Issue 56(2016:Jan./Feb.)
- Issue Display:
- Volume 56, Issue 56 (2016)
- Year:
- 2016
- Volume:
- 56
- Issue:
- 56
- Issue Sort Value:
- 2016-0056-0056-0000
- Page Start:
- 34
- Page End:
- 37
- Publication Date:
- 2016-01
- Subjects:
- Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1002/rwm3.20324 ↗
- Languages:
- English
- ISSNs:
- 1567-3073
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 422.xml