Author/Creator: Vashisht, Devika - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Vashisht, Devika

1. Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge. (October 2016)

Authors:: Vashisht, Devika; Royne, Marla B.
Journal:: Computers in human behavior
Issue:: Volume 63(2016)
Page Start:: 162
Record Type:: Journal Article
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2. Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge. (October 2016)

Authors:: Vashisht, Devika; Royne, Marla B.
Journal:: Computers in human behavior
Issue:: Volume 63(2016)
Page Start:: 162
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Are they really persuaded with the brand embedded in the game? Analyzing the effects of nature of game, brand prominence and game-product congruence. Issue 3 (8th August 2016)

Authors:: Vashisht, Devika; S. Pillai, Sreejesh
Editors:: Zahay, Debra
Journal:: Journal of research in interactive marketing
Issue:: Volume 10:Issue 3(2016)
Page Start:
Record Type:: Journal Article
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4. Are they really persuaded with the brand embedded in the game?: Analyzing the effects of nature of game, brand prominence and game-product congruence. Issue 3 (8th August 2016)

Authors:: Vashisht, Devika; Pillai, Sreejesh S.
Journal:: Journal of research in interactive marketing
Issue:: Volume 10:Issue 3(2016)
Page Start:: 249
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames. Issue 4 (17th July 2017)

Authors:: Vashisht, Devika; S. Pillai, Sreejesh
Journal:: Journal of product & brand management
Issue:: Volume 26:Issue 4(2017)
Page Start:: 402
Record Type:: Journal Article
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6. Crystal chemistry and physicochemical investigation of aliovalent substituted SnO2 nanoparticles. (February 2021)

Authors:: Sharma, Deepika; Tripathi, Shalini; Panwar, Ranvir Singh; Dhillon, Gulshan; Bhatia, Anupreet Kaur; Vashisht, Devika; Mehta, S.K.; Kumar, Naveen
Journal:: Vacuum
Issue:: Volume 184(2021)
Page Start:
Record Type:: Journal Article
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7. Effect of game-interactivity and congruence on presence and brand attitude. Issue 6 (4th September 2017)

Authors:: Vashisht, Devika; Chauhan, Abhishek
Journal:: Marketing intelligence & planning
Issue:: Volume 35:Issue 6(2017)
Page Start:: 789
Record Type:: Journal Article
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8. Effect of game-interactivity and congruence on presence and brand attitude. Issue 6 (8th September 2017)

Authors:: Vashisht, Devika; Chauhan, Abhishek
Journal:: Marketing intelligence & planning
Issue:: Volume 35:Issue 6(2017)
Page Start:: 789
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. Effect of interactivity and congruence on brand advocacy and brand acceptance. (2nd October 2019)

Authors:: Vashisht, Devika
Journal:: Arts and the market
Issue:: Volume 9:Number 2(2019)
Page Start:: 152
Record Type:: Journal Article
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10. Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer's need for cognition. Issue 1 (6th February 2017)

Authors:: Vashisht, Devika; S., Sreejesh
Journal:: Internet research
Issue:: Volume 27:Issue 1(2017)
Page Start:: 52
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗