1. A Bilingual's Perspective on Polysemous and Single Meaning Slogans. Issue 4 (1st October 2016) Authors: Zúñiga, Miguel A.; Torres, Ivonne M.; Niculescu, Mihai Journal: Journal of marketing theory and practice Issue: Volume 24:Issue 4(2016) Page Start: 482 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A Sales Approach to Key Account Management (KAM): Toward a Unified View of KAM Deployment and Operationalization. Issue 3 (6th October 2021) Authors: Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel Ángel Journal: Services marketing quarterly Issue: Volume 42:Issue 3/4(2021) Page Start: 234 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Antecedents and Outcomes of Brand Identification with Apple Products among Iranian Consumers. Issue 2 (3rd April 2021) Authors: Fazli-Salehi, Reza; Azadi, Mohammad; Torres, Ivonne M.; Zúñiga, Miguel Ángel Journal: Journal of relationship marketing Issue: Volume 20:Issue 2(2021) Page Start: 135 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Antecedents of students' identification with university brands: A study on public universities in Iran. Issue 4 (13th March 2019) Authors: Fazli-Salehi, Reza; Esfidani, Mohammad Rahim; Torres, Ivonne M.; Zúñiga, Miguel Angel Journal: Asia Pacific journal of marketing and logistics Issue: Volume 31:Issue 4(2019) Page Start: 830 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Antecedents of students' identification with university brands: A study on public universities in Iran. Issue 4 (9th September 2019) Authors: Fazli-Salehi, Reza; Esfidani, Mohammad Rahim; Torres, Ivonne M.; Zúñiga, Miguel Angel Journal: Asia Pacific journal of marketing and logistics Issue: Volume 31:Issue 4(2019) Page Start: 830 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans. Issue 3 (11th May 2015) Authors: Zúñiga, Miguel Angel; Torres, Ivonne M.; Niculescu, Mihai Journal: Journal of consumer marketing Issue: Volume 32:Issue 3(2015) Page Start: 145 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans. Issue 3 (11th May 2015) Authors: Zúñiga, Miguel Angel; Torres, Ivonne M.; Niculescu, Mihai Journal: Journal of consumer marketing Issue: Volume 32:Issue 3(2015) Page Start: 145 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Brand love and ethnic identification: the mediating role of brand attachment among African American consumers. Issue 4 (12th May 2022) Authors: Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; Zúñiga, Miguel Ángel Journal: Journal of consumer marketing Issue: Volume 39:Issue 4(2022) Page Start: 358 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Customer, Corporation, and Cause: A Comprehensive Model of Cause Selection in Cause-Related Marketing. Issue 3 (3rd July 2019) Authors: Fazli-Salehi, Reza; Torres, Ivonne M.; Angel Zúñiga, Miguel Journal: Journal of relationship marketing Issue: Volume 18:Issue 3(2019) Page Start: 173 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Developing a Specialized Service Quality Model for Universities. Issue 3 (3rd July 2019) Authors: Fazli-Salehi, Reza; Esfidani, Mohammad Rahim; Torres, Ivonne M.; Zúñiga, Miguel Angel Journal: Services marketing quarterly Issue: Volume 40:Issue 3(2019) Page Start: 206 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗